An analysis of mtv and the madonna phenomenon

She is the supreme television heroine. What are the main theories which we have studied so far and how have they affected how you view television? This is the question which this paper is supposed to answer. Obviously there is not enough time or space in which to discuss every theory which we have touched on.

An analysis of mtv and the madonna phenomenon

MTV and The Madonna Phenomenon "Madonna's intuitive grasp on the televisual world in which we live- of the medium's possibilities for engaging spectators in diverse ways- that in part accounts for her success.

She is the supreme television heroine. Ann Kaplan "What are the main theories which we have studied so far and how have they affected how you view television?

Obviously there is not enough time or space in which to discuss every theory which we have touched on. As a compromise I decided to write about a topic to which almost every theory that we have discussed can be applied: MTV and the "Madonna Phenomenon".

Ann Kaplan stated in her article on feminist criticism, Madonna is truly the ultimate television heroine. A discussion on contemporary popular culture and especially on media culture could never be complete without bringing up Madonna.

She can be discussed in terms of feminism, ideology, hegemony and commercialism as seen in both Kaplan's as well as in John Fiske's article on British Cultural Studies. In order to properly explain how the "Madonna Phenomenon" has become such an important concept in media studies, one must look first at how influential MTV music television has become in the last decade.

MTV addresses the "desires, fantasies, and anxieties" of young people Kaplan who have, like myself, grown up in a decade when all the traditional institutions and theories that were always respected, are being questioned. It has become the center of discussions of many young people who have grown up idolizing the figures shown on the network.

MTV is a culture in itself.

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With it's own news, fashion and music programs it can easily be the considered the basis for the formation of thought of an entire generation. The images depicted in music videos, of androgynous stars and situations have aided in rendering the clear line between the genders rather blurry.

This makes MTV an important aspect in the study of post-modern theories. Videos are often quite abstract and it is hard to figure out their true meanings. Unlike other television programming, videos are usually not made up of clear parts or scenes which produce an easily identifiable and readable image.

An analysis of mtv and the madonna phenomenon

It is often hard to tell, for example whether a music video is sexist or whether it is simply making a parody of earlier, sexist, Hollywood productions.

Looking at videos of fully clothed mensinging about love while bleach-blond girls in bikinis dance around them can be quite confusing at times.

Is it possible that these videos are actually daring to be so blatantly sexist? It is highly doubtful. The people behind the Music Video industry have quite brilliantly built up an entirely new television and music empire, complete with it's own stars.

They have managed to use a form much like that of television commercials to glorify their products which are in this case the singers. There are those stars who are now known more for their videos than for their music.

At times these video stars are not even close to being good singers but have such strong innovative videos that they manage to become successful without the possession of talent.

These stars must be analyzed not only as people but also as industries. Their personas have been meticulously constructed and they have been promoted as well as a can of "Coca-Cola Classic". Madonna is the perfect object of analysis, if one wishes to look inside the MTV world.

She is the subject of numerous discourses."Madonna's intuitive grasp on the televisual world in which we live- of the medium's possibilities for engaging spectators in diverse ways- that in part accounts for her success.

The Madonna Phenomenon :

She is the supreme television heroine." (E. Ann Kaplan ) "What are the main theories which we. View Notes - mtv and the madonna phenomenon from ACCT at Kaplan University. MTV and THE MADONNA PHENOMENON "Madonna's intuitive grasp on the televisual world in which we live- .

And Madonna) Gender politics and MTV: Voicing the difference Free an essay on mtv and the madonna phenomenon Madonna papers. women have been seen as someone to have MTV And The Madonna Phenomenon This essay will aim to discuss and focus on the cultural significance of Madonna as a musical entertainer during America in the 's.

MTV andthe. Essay MTV and The Madonna Phenomenon "Madonna's intuitive grasp on the televisual world in which we live- of the medium's possibilities for engaging spectators in diverse ways- . MTV and The Madonna Phenomenon "Madonna's intuitive grasp on the televisual world in which we live- of the medium's possibilities for engaging spectators in diverse ways- that in part accounts for her success.

She is the supreme television heroine." There will be no close textual analysis of individual clips. Eminent pop philosopher Elvis. Sep 10,  · Madonna in relation to post-modernist feminism in bringing up another one of her more famous videos, "Justify my Love".

This video perhaps took Madonna's post-modernist daring to it's furthest. It was banned by MTV as obscene yet it sticks out as one of Madonna's most brilliant works and career steps to date.

Essay on Social Issues. Research Paper on MTV and The Madonna Phenomenon