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Products and Branding Strategies I need help with the problem pasted below. I will need 4 pages and please follow the directions in the below Case02 document carefully.
Do Customers have relationships with Brands? Either way, if they have relationships or do not have relationships with brands, so what? In order to answer these questions and complete these tasks, you are required to select a movie studio service only and ONE brand from the remaining two product categories shown below and explore the idea that consumers have relationships with the products, paying particular attention to the implications of whether or not having a relationship might have for marketing managers in the management of and the development of marketing strategies for those brands, the "So what?
The three product categories are: Good Only - eg Hand gun e. Note that since one of the choices a movie studio is fixed, you need to choose two additional products, one from each of the remaining product categories, a good and a good with services.
In terms of selecting ONE brand from each of the TWO remaining product categories, you should choose a good and service eg, cell phone brand, say Verizon and a good only eg, a hand gun brand, say Colt; a newsmagazine, say Business Week; or a Motorcycle brand, say Harley Davidson.
The brands shown above are only examples. The Situation Some authors argue that consumers have relationships with brands. Others argue that a relationship with a brand is not possible because a relationship People management fiasco in honda motors to be 2-way.
In other words, brands can't respond to consumers. The Task Thus, in response to Fournier using the information you gather using the three product categories.
You are to answer the question: Expectations Note that it is not assumed that you will agree with Dr. Fournier that people have relationships with brands, nor is it assumed that you will necessarily disagree.
Clearly marketing scholars disagree about this so you can too! You might choose two brands, examine them, examine what it means to "have a relationship with a brand" and conclude that this idea does not hold water and has no benefits for marketers, in the process explaining why Dr.
Fournier is wrong in your opinion. On the other hand you might conclude that her idea holds for one of the brands you have examined and not for the other, or perhaps holds for some people and not for others. In that instance, contrasting the two is very important. Or you might conclude that it holds for both.
Note how the case you will make in favor or against the issue of people relating to brands takes you beyond the basics of product management to thinking about branding, product meanings, the roles brands play, the views customers have of brands developed through marketing and non-marketing influences, and the implications of these for marketing managers.
Note that this last is the primary focus of this case. Note also that the materials describing the situation introduce you to three of the major journals in marketing, the Journal of Marketing, the Journal of Brand Management, and the Journal of Consumer Behavior.
In that regard, I believe it important that you be introduced to some "academic" research which you should find both interesting and easy to understand.
The topics covered in these articles brand relationships and brand communities are important and relatively new ones in Marketing and I hope you'll find them stimulating enough to feel that at some point in the future you might try reading more articles in these journals.
There are other sources which present new ideas in Marketing in a more "managerially friendly" form, such as the Harvard Business Review, Sloan Management Review, and California Management Review, to name but three.
Now that you know these sources exist try to use them as you build your case and continue to use them, even after graduating. The resources describing the situation include Susan Fournier in which, among other things, she argues that consumers have relationships with brands.
Others have stated that they don't, e. Vargo and Lusch state that "inanimate items of exchange cannot have relationships".
Perhaps they have relationships, but only under certain circumstances. I leave that for you to consider. I stress, that I want you to address the implications that brand relationships might have for marketing managers in the management of brands. I am forcing this issue to give you the opportunity to see if a relationship is formed based on the product category therefore allowing you to compare the results in your analysis between brands in differing product categories.
I stress that it is not sufficient simply to write about customers and their relationships with the brands. You need to do that to set the stage for your thinking about how marketers might use such insights.Home >> Management Case Studies >> People Management Fiasco in Honda Motorcycles and Scooters India Ltd.
← Previous Post Next Post → People Management Fiasco in Honda Motorcycles and Scooters India Ltd. Harvard Case Solution & Analysis. People Management Fiasco in Honda Motors Essay Sample. 1. There were a few different key factors that led to the breakdown of industrial relations at HMSI. People Management Fiasco in Honda Motors People Management Fiasco in Honda Motorcycles and Scooters India Ltd 1.
There were a few different key factors that led to the breakdown of industrial relations at HMSI. People Management Fiasco In Honda Motorcycle And Scooters India Ltd. Overview: HMSI.
a wholly owned subsidiary of Honda Motor Company Ltd employees and it was known as paymaster.
HMSI policies regarding HR: ± Respect for individual differences ± Three joys The joy of buying The joy of selling The joy of manufacturing. See attached case file. 1) People Management Fiasco in Honda Motorcycles and Scooters India Ltd.
case study. Address the following: a) Discuss the key factors that led to the breakdown of the industrial relations at Honda. People Management Fiasco in Honda Motorcycles and Scooters India Ltd 1. There were a few different key factors that led to the breakdown of industrial relations at HMSI.